About this time last year I had what some might call a professional epiphany. At the age of 55, after nearly 30 years in marketing and media, I decided to become a licensed real estate agent. (Insert gasp of horror here).
For some who know me, the move seemed almost obvious. As a personal branding consultant, I've already learned how to run my own firm and market myself as a professional resource. And since much of my work over the past ten years has focused on real estate marketing, I not only know the business but dozens of top agents and industry leaders who can help me advance my expertise.
But if we're friends on Facebook or connected on LinkedIn, my decision to become a real estate agent actually had more to do with you than me.
It's You
Call it a "midlife moment," but I started thinking about all the bright, interesting, genuinely good people I've been fortunate enough to know and work with in my time; from Burnsville High and Luther College alumni, to Tulsa and Twin Cities media associates, to Life Time Fitness and Cuneo Advertising team members. And I realized the odds of us ever really working together again were pretty slim - unless one of us made a move. So I did.
Being a realtor is my way of enhancing the possibilities we might work together again, if only for a short time. It gives us an opportunity to expand the conversation beyond LinkedIn notes or Facebook posts and gives me a chance to be of real service to you. (Yeah, I know how sappy that sounds, but it's true).
Chances are, you already know a real estate agent or two. You can hardly swing a dead cat without hitting half a dozen. (My apologies to cat lovers). But if you, your friends or family are ever thinking about buying or selling a home, I hope you'll remember me. Even if it's just to provide a point of comparison or objective opinion.
In the meantime, I invite you to share your thoughts or questions thru the Comments section below. You can also reach me directly at 612.636.4554 or Robert@Coolshax.com. So, don't be shy. You're the reason I'm here and I look forward to hearing from you.
